Jodo Buddhism (Jodoshu), founded by Honen (1133–1212), chose the recitation of ‘Namu Amida Butsu’ (nembutsu) as the single sufficient practice for rebirth in the Pure Land. This senju nembutsu (exclusive nembutsu) teaching arose in an age of social upheaval and widespread suffering, offering salvation to ordinary people — farmers, merchants, warriors — without requiring learning, wealth, or monastic discipline.