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Nihonbashi Shichifukujin Pilgrimage: A Half-Day Lucky Gods Tour of Old Tokyo
The Nihonbashi Shichifukujin pilgrimage covers 8 shrines and temples in Tokyo's historic merchant quarter, all walkable in 2–3 hours. Best visited in January, it combines New Year's fortune-seeking with old-Tokyo neighborhood charm.
Contents
MOKUJI
What Is the Shichifukujin Pilgrimage?
The 8 Sites and Their Deities
Route and Timing
The Goshuin Color Card — The Signature Souvenir
Koami Shrine — Tokyo's Rising Star
Extending the Day
Practical Tips
FAQ
What Is the Shichifukujin Pilgrimage?
Shichifukujin literally means “Seven Lucky Gods” — a diverse pantheon drawn from Indian, Chinese, and Japanese traditions. Visiting shrines and temples dedicated to each of the seven (Ebisu, Daikokuten, Bishamonten, Benzaiten, Fukurokuju, Jurojin, and Hotei) in a single walk is a New Year’s tradition dating back centuries in Japan, believed to bring seven blessings for the seven misfortunes banished.
The Nihonbashi route is one of Tokyo’s most popular because all 8 sites (there are two Benzaiten locations) are within easy walking distance of each other in the old merchant district of central Tokyo.
The 8 Sites and Their Deities
Shrine/Temple
Deity
Notable For
Suehiro Shrine
Bishamonten
Guardian of fortune in battle
Matsushima Shrine
Daikokuten
Prosperity and harvest
Kasama Inari (Tokyo)
Jurojin
Longevity
Chano-ki Shrine
Hotei
Contentment and abundance
Suitengu
Benzaiten
Safe childbirth and talent
Koami Shrine
Benzaiten & Fukurokuju
Famous for “strong luck” protection
Suginomori Shrine
Ebisu
Commerce; historic lottery association
Takarada Ebisu Shrine
Ebisu
Bettara-ichi festival site
The nearby Kanda Myojin is often added to the route as an honorary stop.
Route and Timing
Total walking distance: approximately 3–4 km Time: 2–3 hours (add 30–60 minutes if collecting goshuin at every site)
Recommended starting point: Suitengu-mae Station (Tokyo Metro Hanzomon Line)
From there, follow the order above, looping through the Nihonbashi and Ningyocho merchant streets and ending near Ningyocho Station.
The Goshuin Color Card — The Signature Souvenir
During the main season (January 1–15), each site offers a special stamp on a large color card (shikishi). Purchase the card at the first shrine you visit (approximately 1,000 yen), then collect a stamp at each of the 8 sites. When complete, you have a beautifully composed illustration with all seven deities fully stamped — a piece of New Year’s folk art and a meaningful keepsake.
Koami Shrine — Tokyo’s Rising Star
Koami Shrine has gained remarkable popularity in recent years, with lines forming even on weekdays. It survived the 1945 firebombing of Tokyo entirely unscathed — an event that earned it the nickname “shrine of miraculous luck.” The compact vermilion hall with its intricate woodcarving is beautiful, and the two deities enshrined (Benzaiten and Fukurokuju) are particularly associated with financial and longevity blessings.
Extending the Day
After the Nihonbashi circuit, Sensoji in Asakusa is 10 minutes by subway (Ginza Line). Kaneiji in Ueno and Zojoji in Shiba make excellent add-ons for a full day of New Year’s temple visiting. Meiji Jingu is reachable from Harajuku for a comprehensive metropolitan New Year’s pilgrimage.
Practical Tips
January 1–7 is the peak season; special items are available throughout
January 3 onward is noticeably less crowded than January 1–2
Buy the goshuin card at your very first stop — you can’t go back for missed stamps
Flat terrain makes this route stroller-friendly, though some sites have steps
January mornings are cold; dress in warm layers
FAQ
Is the Nihonbashi Shichifukujin only available in January?
The shrines and temples exist year-round, but the special goshuin cards, color illustrations, and ceremonial atmosphere are only part of the January season (typically through January 15). Year-round visits are welcome but without the seasonal extras.
How much does the full pilgrimage cost?
The goshuin color card is approximately 1,000 yen, and individual stamps at each site may be 200–500 yen each. Budget around 2,500–4,000 yen for the full circuit with all goshuin. Some sites also sell individual lucky charms ranging from 500 to 2,000 yen.
Can I do just part of the circuit?
Absolutely. Some people focus on their personal patron deity or visit only the sites nearest to their starting point. There is no obligation to visit all 8; any number is considered a valid and auspicious start to the year.
Last updated: May 2026
神田明神, related to 日本橋七福神めぐり
Wikimedia Commons / Public Domain
東叡山 寛永寺, related to 日本橋七福神めぐり
Wikimedia Commons / Public Domain
増上寺, related to 日本橋七福神めぐり
Wikimedia Commons / Public Domain
明治神宮, related to 日本橋七福神めぐり
Wikimedia Commons / Public Domain
浅草寺, related to 日本橋七福神めぐり
Wikimedia Commons / Public Domain
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