Yasuda Zenjiro
Yasuda Zenjiro
Founder of the Yasuda Zaibatsu, Donor of the Tokyo University Yasuda Auditorium
1838-1921 · 享年 83歳
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Three Surprising Facts
1920: A Massive Donation for the Tokyo University Yasuda Auditorium
In 1920, responding to Tokyo Imperial University's call for 'a great auditorium befitting a sanctuary of learning,' Yasuda anonymously donated one million yen — about five billion yen in today's money. Holding the creed 'do not leave a name, leave only achievement,' he adamantly refused to have the donor's name made public; it was only after his death that his name was announced and the building named the 'Yasuda Auditorium.' Designed by Uchida Yoshikazu, it was completed in 1925. It became a model of the 'businessman's giving back to society' and had great influence on later cultures of corporate donation.
1921: The Assassination and Asahi Heigo
On September 28, 1921, the right-wing activist Asahi Heigo visited Yasuda's villa Jurakuan at Oiso and solicited a donation toward building a workers' lodging house. When Yasuda showed a cautious attitude, Asahi drew a short sword from his breast, stabbed Yasuda to death, and took his own life on the spot. Asahi left a letter denouncing Yasuda as 'the very type of the capitalist who exploits the workers,' and the incident opened the way for the 'millionaire terror' of the Taisho era. Four months later Prime Minister Hara Takashi was assassinated, and the following year came the Ketsumeidan Incident — the curtain rose on an age of right-wing terror.
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Full Biography
From birth to death
Born in 1838 as the eldest son of Yasuda Zen'etsu, a low-ranking samurai of Toyama in Etchu Province. At seventeen he went to Edo in service, and after stints as a money-changer's and dried-bonito-dealer's apprentice, set up his own money-changing business 'Yasudaya' in 1864. Around the Boshin War he amassed enormous wealth from arbitrage in Dajokan bills, the new fiat currency. In 1876 he established the Third National Bank; in 1880 he founded the Yasuda Bank, the nucleus of what became today's Mizuho, and built the Yasuda zaibatsu with finance as its core. Expanding into casualty and life insurance, railways, electric power, and mining, it took its place as one of the four great zaibatsu alongside Mitsui, Mitsubishi, and Sumitomo. He took frugality as his creed: 'Value a single mon and it becomes a ryo.' In 1920 he donated one million yen (worth roughly five billion yen today) to Tokyo Imperial University, funding the construction of the Yasuda Auditorium. On September 28, 1921, at his villa 'Jurakuan' in Oiso, he was stabbed to death by the ultranationalist Asahi Heigo with a short sword. He was 84.
Personality
A thoroughgoing skinflint, to the point of being jeered as a 'miser.' He contented himself with rough clothing and simple food while lavishing private means on public works and donations. In business he preferred steady transactions and avoided speculation. He had a phenomenal head for numbers and memory, and is said to have recited his counterparties' ledgers from memory. Throughout his life he never placed newspaper advertisements and kept his signboards modest; yet that very soundness produced absolute confidence in the Yasuda Bank.
Historical Significance
The Yasuda Bank became Fuji Bank in 1948 and formed the core of the Mizuho Financial Group born in 2002. Sompo Japan in casualty insurance and Meiji Yasuda Life in life insurance also descend from the Yasuda line. The Yasuda Auditorium on the Hongo campus of the University of Tokyo became a symbolic piece of Japanese university architecture and was inscribed in history as the stage of the 1968–69 University of Tokyo struggles. His philosophy of thrift and solid management is regarded as a prototype of the distinctly Japanese style of financial management.
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