Born as head of the Tennojiya, a wealthy merchant house in Sakai. He inherited a family tradition of tea cultivation from his father Sotatsu, and is believed to have studied under Takeno Joo. His detailed records of the many tea gatherings he hosted — known as the "Tennojiya Kaiki" — are indispensable primary sources for tea history research, preserving information about participants, utensils, and cuisine at gatherings of the Sengoku and Azuchi-Momoyama periods. He served as tea master to Oda Nobunaga and Toyotomi Hideyoshi, and actively assisted Nobunaga's policy of collecting famous utensils. Called one of the "Three Great Tea Masters" alongside Rikyu and Imai Sokyu, among the three he was known as the most mild-mannered and record-minded. His birth year is unknown; he died in 1591, the same year as Rikyu.