Born in 1543, believed to be the brother (or illegitimate son) of Satomi Yoshihiro, 6th head of the Awa Satomi clan. After Yoshihiro's death, Yoshiyori prevailed in a succession dispute with Yoshihiro's son Umeomaru. In 1580 he conquered Kazusa Province and unified all Satomi domains, beginning construction of Tateyama Castle as the clan's new base that same year. He died in 1587 before its completion, leaving the task to his son Yoshiyasu.